Privacy Policy

1. Introduction

Market Movers Inc. ("Company," "we," "us," or "our") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services, including our AI-powered marketing and automation tools.

This Privacy Policy applies to all visitors of our website, prospective clients, active clients, and end users who interact with AI systems we deploy on behalf of our clients (such as chatbots, voice assistants, and SMS automation).

Company Address:
Market Movers Inc.
1150 NW 72nd Ave, Tower 1
STE 455
Miami, FL 33126
United States

2. Information We Collect

We collect information in several ways:

2.1 Information You Provide Directly

• Contact information (name, email address, phone number)
• Business information (company name, industry, service areas, licensing details)
• Communication records (emails, chat messages, call recordings and transcripts)
• Payment and billing information (processed by our third-party payment processor)
• Content you provide for marketing purposes (photos, descriptions, testimonials)
• Login credentials and account information

2.2 Information Collected Automatically

• Website usage data (pages visited, time spent, click patterns, referral source)
• Device information (IP address, browser type, operating system, screen resolution)
• Location data (derived from IP address or device settings)
• Analytics data from marketing campaigns
• Lead and conversion tracking data
• AI chatbot interaction logs and transcripts
• AI voice call recordings and transcripts

2.3 Information from Third Parties

• Data from advertising platforms (Google, Meta, etc.)
• Information from CRM integrations
• Public business information from directories and review sites
• Lead data from partner networks (collected with appropriate consent)

2.4 Sensitive Data

We do not intentionally collect sensitive personal data such as health information, biometric data, racial or ethnic origin, religious beliefs, or sexual orientation. If our AI systems inadvertently collect sensitive data during conversations (e.g., a caller discloses health information during an AI phone call), we will treat it with the highest level of protection and delete it upon discovery unless retention is required by law or necessary for the specific service being provided.

3. Legal Basis for Processing

We process personal information based on the following legal grounds:

• Contractual Necessity: Processing required to deliver our contracted services (website development, marketing campaigns, AI automation)
• Consent: Where you have provided explicit consent, such as opting in to receive marketing communications, authorizing AI-powered calls, or consenting to call recording
• Legitimate Interest: Processing necessary for our legitimate business interests, such as improving our services, fraud prevention, and security, where those interests are not overridden by your rights
• Legal Obligation: Processing required to comply with applicable laws, regulations, or legal processes

4. How We Use Your Information

We use collected information for the following purposes:

• Providing and improving our marketing services
• Creating and optimizing your website and marketing campaigns
• Operating AI chat assistants and voice automation on your behalf
• Qualifying leads and scheduling appointments through AI-powered systems
• Generating and sending marketing emails and SMS communications
• Analyzing campaign performance and generating reports
• Communicating with you about your account and services
• Processing payments and managing billing
• Personalizing and segmenting audiences for targeted advertising
• Complying with legal obligations
• Protecting against fraud and unauthorized access

5. AI Technologies and Data Processing

We utilize artificial intelligence and machine learning technologies to provide and enhance our services. This section explains how we use AI and protect your data in these processes.

5.1 AI Services We Use

We partner with industry-leading AI providers to deliver our services, including:

• Bland AI: For AI-powered voice calling and phone automation (Privacy Policy)
• OpenAI: For content generation and AI chat assistants (Privacy Policy)
• Anthropic (Claude): For AI-powered analysis and content optimization (Privacy Policy)
• Google AI: For search optimization and analytics (Privacy Policy)
• Other AI providers: Various tools for automation, lead capture, and marketing optimization. A complete list of sub-processors is available upon request.

5.2 How AI Processes Your Data

AI technologies may process client data in the following ways:

• Generating and optimizing marketing content (website copy, blog posts, social media)
• Powering AI chat assistants on your website
• Conducting automated voice calls for lead qualification and appointment scheduling
• Sending and responding to text messages (SMS) for lead engagement
• Generating and personalizing email communications
• Analyzing customer interactions and sentiment
• Optimizing campaigns based on performance data
• Transcribing and analyzing calls for quality assurance
• Profiling and segmenting audiences for targeted advertising

5.3 AI Data Protection Measures

We implement the following safeguards for AI-processed data:

• All AI providers we use are vetted for security and compliance standards
• Data is encrypted in transit and at rest
• We use API-based integrations that do not store data beyond processing needs
• AI-generated content is reviewed for accuracy and appropriateness
• We maintain audit logs of AI processing activities
• Personal data is anonymized or minimized where possible before AI processing
• We maintain Data Processing Agreements (DPAs) with all AI sub-processors

5.4 Your Rights Regarding AI Processing

You have the right to:

• Request information about how AI is used to process your data
• Opt out of certain AI-powered features
• Request human review of AI-generated decisions that affect you
• Opt out of automated decision-making and profiling that produces legal or similarly significant effects
• Access recordings and transcripts of AI interactions
• Request deletion of AI-processed data

5.5 Large Language Model (LLM) Training Data Disclosure

In compliance with the Connecticut Data Privacy Act as amended by SB 1295 (Public Act 25-113, effective July 1, 2026), we provide the following disclosure:

Market Movers Inc. does not sell personal data to third parties for the purpose of training large language models (LLMs) or other generative AI systems. Personal data provided by clients or collected through our services may be processed using third-party AI tools (such as OpenAI, Anthropic, and Google AI) solely for the purpose of delivering our contracted services, including content generation, lead qualification, and campaign optimization. We do not contribute client data to open training datasets.

We use API-based integrations with our AI providers, which typically do not use input data for model training. However, data retention and processing practices vary by provider. We encourage you to review each provider's privacy policy linked in Section 5.1 above.

5.6 Profiling Disclosure

Market Movers Inc. may engage in profiling activities in connection with the delivery of our services. Profiling, as defined under the Connecticut Data Privacy Act, means any form of automated processing of personal data to evaluate, analyze, or predict certain aspects concerning a natural person's behavior, preferences, or interests. Our profiling activities include:

• Analyzing website visitor behavior for lead scoring and qualification
• Segmenting audiences for targeted advertising campaigns
• Evaluating campaign performance data to optimize marketing strategies
• Personalizing content and ad delivery based on user behavior

We do not use profiling to make decisions with legal or similarly significant effects on consumers without appropriate safeguards and, where required by law, human oversight. You may opt out of profiling by contacting us at privacy@marketmovers.ai.

6. Our Role as Data Processor

When we process personal data on behalf of our clients (e.g., their customers' data for lead qualification, marketing campaigns, or AI-powered communications), we act as a data processor (under GDPR) or service provider (under CCPA/CPRA). Our clients remain the data controller or business.

6.1 Data Processing Agreements

We maintain Data Processing Agreements (DPAs) with our clients that specify the types of data processed, purposes of processing, security measures, sub-processor obligations, breach notification procedures, and data deletion upon contract termination. Clients may request a DPA by contacting us.

6.2 Sub-Processors

When we use third-party AI tools to process client customer data, those AI providers act as sub-processors. We maintain a current list of sub-processors and will notify clients before adding new sub-processors that handle their data. Our current primary sub-processors include Bland AI, OpenAI, Anthropic, and Google AI (see Section 5.1 for links to their privacy policies).

6.3 CCPA Service Provider Obligations

As a service provider under the CCPA/CPRA, we do not sell or share client customer data for our own commercial purposes. We process client customer data only for the business purposes specified in our service agreements. We assist our clients in responding to consumer rights requests (access, deletion, opt-out) in a timely manner.

7. Call Recording, AI Transcription, and Voice Data

Our services may include AI-powered voice calling and phone automation. The following practices apply:

• Recording Disclosure: All AI-powered calls include an automated disclosure at the beginning of the call informing participants that the call may be recorded and transcribed using AI technology
• Consent: We obtain consent for call recording in compliance with all applicable state laws, including two-party (all-party) consent states such as California, Connecticut, Florida, Illinois, Maryland, Massachusetts, Montana, Nevada, New Hampshire, Pennsylvania, and Washington
• AI Transcription: Call recordings may be processed by AI transcription services to generate text transcripts for quality assurance, lead qualification, and service improvement
• Voiceprints: We do not intentionally create or store biometric voiceprints. If our AI tools generate voice identifiers as part of processing, we treat this data as sensitive biometric information under applicable laws including the Illinois Biometric Information Privacy Act (BIPA)
• Retention: Call recordings and transcripts are retained for up to 2 years and then deleted unless a longer retention period is required by law or requested by the client
• Right to Refuse: Call participants have the right to refuse recording, at which point the AI system will either transfer to a non-recorded channel or end the call

8. Information Sharing and Disclosure

We may share your information with:

8.1 Service Providers and Sub-Processors

Third-party vendors who assist us in providing services, including AI platforms, hosting providers, payment processors, and analytics services. These providers are contractually obligated to protect your data and use it only for specified purposes.

8.2 Advertising Platforms

Advertising platforms and marketing tools necessary to execute campaigns, including Google, Meta, and other platforms where we run advertisements on behalf of clients.

8.3 Legal Requirements

We may disclose information when required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights or the safety of others.

8.4 Business Transfers

In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change and any choices you may have regarding your information.

8.5 We Do NOT Sell Your Data

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We do not sell personal data as defined under the CCPA/CPRA, the Connecticut Data Privacy Act, or any other applicable state privacy law.

9. Data Retention

We retain your information for as long as necessary to provide our services and fulfill the purposes described in this policy. Specifically:

• Active client data is retained throughout the service relationship
• Call recordings and transcripts are retained for up to 2 years
• AI chatbot interaction logs are retained for up to 1 year
• Marketing analytics data is retained for up to 3 years
• Billing and financial records are retained as required by law (typically 7 years)
• Lead consent records are retained for 5 years after last contact (for TCPA compliance)
• After termination of services, client data is deleted within 90 days unless otherwise required by law or contractually agreed upon

Our AI sub-processors maintain their own retention schedules. API-based interactions with AI providers are generally retained by those providers for 30 days or less for abuse monitoring, then deleted.

10. Data Security

We implement industry-standard security measures including:

• SSL/TLS encryption for all data in transit
• Encryption at rest for stored data
• Regular security audits and vulnerability assessments
• Role-based access controls and multi-factor authentication
• Employee training on data protection and AI security practices
• Incident response procedures for potential breaches
• Secure API integrations with all third-party AI providers
• Regular review of sub-processor security practices

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

11. Data Breach Notification

In the event of a data breach that compromises your personal information, we will:

• Notify affected individuals within the timeframes required by applicable law (30 days under Florida law; 72 hours to supervisory authorities under GDPR)
• Provide details about the nature of the breach, the data affected, and steps we are taking to address it
• Offer guidance on steps you can take to protect yourself
• Notify relevant regulatory authorities as required by law
• Notify affected clients whose customer data may have been compromised so they can fulfill their own notification obligations

12. Cookies and Tracking Technologies

Our website uses cookies and similar technologies for:

• Essential Cookies: Required for basic website functionality (session management, security)
• Analytics Cookies: Used to understand how visitors interact with our website (e.g., Google Analytics)
• Marketing Cookies: Used for advertising optimization and retargeting (e.g., Meta Pixel, Google Ads tags)
• Preference Cookies: Used to remember your settings and preferences

You can control cookies through your browser settings or through our cookie consent tool. Disabling certain cookies may affect website functionality. For visitors in jurisdictions requiring opt-in consent for non-essential cookies, we obtain consent before placing non-essential cookies.

13. Do Not Track and Global Privacy Control

We honor the Global Privacy Control (GPC) signal. When we detect a GPC signal from your browser, we treat it as a valid opt-out of the sale or sharing of personal information under the CCPA/CPRA and other applicable state laws.

We do not currently respond to Do Not Track (DNT) browser signals, as there is no industry-standard protocol for DNT. However, you may opt out of tracking through the mechanisms described above or by contacting us directly.

14. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your data in a portable, machine-readable format
• Opt-Out of Sale/Sharing: Opt out of the sale or sharing of personal information (we do not sell data, but you may exercise this right at any time)
• Opt-Out of Automated Decision-Making: Opt out of profiling and automated decision-making that produces legal or similarly significant effects
• Opt-Out of Marketing: Opt out of marketing communications at any time
• Restriction: Request restriction of certain processing activities
• Withdraw Consent: Withdraw consent for processing where consent is the legal basis
• Non-Discrimination: We will not discriminate against you for exercising your privacy rights

How to Submit a Request

To exercise any of these rights, please contact us at privacy@marketmovers.ai or write to us at the address provided in Section 21.

We will respond to verified requests within the timeframes required by applicable law: 45 days under the CCPA/CPRA (with a possible 45-day extension), 30 days under GDPR (with a possible 60-day extension), and as otherwise required by state law. We may need to verify your identity before processing your request.

15. California Privacy Rights (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including:

• The right to know what personal information is collected, used, and disclosed
• The right to delete personal information
• The right to correct inaccurate personal information
• The right to opt out of the sale or sharing of personal information
• The right to limit the use of sensitive personal information
• The right to opt out of automated decision-making technology (ADMT) as defined under CPRA regulations effective January 1, 2026

As noted above, we do not sell personal information. We honor Global Privacy Control (GPC) signals as a valid opt-out request under the CCPA/CPRA.

16. Florida Digital Bill of Rights

As a Florida-based company, we comply with the Florida Digital Bill of Rights (FDBR, effective July 1, 2024). Florida residents who meet the applicable thresholds have the right to:

• Confirm whether we are processing their personal data and access that data
• Correct inaccuracies in their personal data
• Delete personal data provided by or obtained about them
• Obtain a copy of their personal data in a portable format
• Opt out of the processing of personal data for targeted advertising, sale, or profiling

17. State-Specific Privacy Compliance

17.1 Connecticut

We comply with the Connecticut Data Privacy Act (CTDPA) as amended by SB 1295 (Public Act 25-113, effective July 1, 2026), including:

• LLM Training Data Disclosure: We disclose whether personal data is collected, used, or sold for the purpose of training large language models (see Section 5.5)
• Profiling Disclosure: We disclose our profiling activities and their purposes (see Section 5.6)
• Privacy Notice Accessibility: This Privacy Policy is available via a conspicuous hyperlink containing the word "privacy" on our homepage and is accessible to individuals with disabilities

17.2 Additional State Laws

We also comply with applicable privacy laws in other states, including but not limited to Virginia (VCDPA), Colorado (CPA), Texas (TDPSA), Oregon (OCPA), and other states with comprehensive privacy legislation. If you are a resident of a state with specific privacy rights not addressed above, please contact us and we will work to accommodate your rights under applicable law.

18. International Data Transfers

Market Movers Inc. is based in the United States, and your data is primarily processed and stored in the United States. Our AI sub-processors may process data in various locations globally.

If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate. We rely on appropriate legal mechanisms for cross-border data transfers, including Standard Contractual Clauses (SCCs) where required under GDPR.

By using our services, you consent to the transfer of your information to the United States and other jurisdictions as described in this policy.

19. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately at privacy@marketmovers.ai and we will take steps to delete such information promptly.

20. Changes to This Policy

We may update this Privacy Policy from time to time as laws evolve and our practices change. We will notify you of any material changes by posting the new policy on our website, updating the "Last updated" date, and where required, providing direct notice via email. Your continued use of our services after such changes constitutes acceptance of the updated policy.

21. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, our data practices, or your privacy rights, please contact us:

Market Movers Inc.
1150 NW 72nd Ave, Tower 1
STE 455
Miami, FL 33126
United States

Privacy Inquiries: privacy@marketmovers.ai
General Inquiries: info@marketmovers.ai